Business Insights
- What are our total sales, units sold, average price, and total profit?
- Can we see these based on region and year?
- Do certain brands or retailers do better than others? Which should we work with more?
- Has our sales increased in 2023 over 2022?

Business Insights:
- Slicers offering total sales, units sold, average price, and total profit by region and year. 
- Walmart is our least profitable retailer, while FizzyCo is our most profitable.
- Coca Cola is the highest selling brand just over Dasani Water. Fanta is the least selling brand.
- 2023 offered a 42-44% profit margin, over 40-41% in 2022.

Take Aways:
* Do A/B testing on Coca-Cola Ads vs Dasani Water (healthy) ads. 
* Second idea- Target Dasani Jan - July and Coca-Cola Aug - Dec (seasonality). 
* Consider diving into Fanta data to see why it is performing at a lesser rate than Coca-Cola. 
* We have increased our profit margin percentage by 1-3% over the year depending on the quarter.